Photo: Courtesy of DolceGabbana.com
Dominico Dolce and Stefano Gabbana took their collection back to the brand’s root, Sicilian hotness, for spring 2010 and continued the theme on fall-winter collection. Madonna scored the advertising campaign looking every bit Italian housewife-ish. The story is about she was being dumped by, probably, her boyfriend. However, it does make sense why the Italian designer duo wanted her. She has selling power, she is very famous, she’s got fans from high school teens to businessman and she has Italian descent from her father. Also at the time, Madonna and her toy boy are all over the press. These are enough when she’s not a real model who won’t deliver the same performance as Gisele or Isabeli and requires quite amount of retouching. However, the story wasn’t complete, now she’s back with new young man and must have moved to New York looking insecure innocent. The campaign is shot by Steven Klein. Although, I’m not sure how much she’s selling the products but now Dolce & Gabbana have a nameplate “Madonna” in front of their house which is perhaps glued with a contract of making MDG sunglasses and staring in the advertising. This could be her last campaign with the brand, as she did two-season advertising with Louis Vuitton. Of course, this might have been a wise move at the beginning but if the collection is little dull and fashion is tired of Madonna, plus the concept isn’t strong. The match just falls down from heaven into broken pieces. So, which house will hire Madonna next season?
Taylor Binque.
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